Case studies

Real businesses, real rebuilds.

My own events business and its carnival band first — where everything is tested — then the small businesses I've worked with directly.

Live and taking orders Ready-meal delivery

Nik's Kitchen

Illustration: a chef packing fresh ready meals into glass containers next to delivery bags and a phone showing an online order
ClientNik's Kitchen
IndustryPremium weekly ready-meal delivery
LocationSouth West London
EngagementBrand refresh + ordering automation

The challenge

Nik's Kitchen was taking orders manually over WhatsApp, with no online payment and no consistent system for capturing recipe quantities in the kitchen. It's a strong, premium product without the operational backbone to scale it.

What I did

  • Designed and built online ordering with card payment at checkout
  • Built an Airtable operations backbone connecting orders to the kitchen
  • Created a recipe and quantity capture workflow so batch cooking scales cleanly
  • Added a subscription option for repeat customers
  • Kept WhatsApp as a community channel rather than an order channel
  • Refreshed the brand and design system, including a heritage-badge visual identity route

The result

Nik's Kitchen moved from manual, message-by-message ordering to a fully automated online ordering and subscription system, with a brand identity built to match the premium quality of the food. The store is now live and taking orders.

Visit the live store

Roadmap delivered Professional audio hire

A pro-audio hire business

Illustration: a technician checking stacked PA speakers in a sunlit audio hire warehouse
ClientConfidential (name withheld while the engagement is finalised)
IndustryPro-audio hire, sales, service & installation
LocationNorth West London
Engagement40+ year rebrand + website replacement

The challenge

After more than four decades trading on reputation, this client's brand and website hadn't kept pace with newer, sharper-looking competitors in the pro-audio hire market.

What I did

  • Ran a full competitor audit of UK PA hire websites
  • Rebuilt the brand with new design guidelines
  • Wrote a website specification and platform recommendation
  • Modelled the fee structure and budget for the rebrand

The result

The client came away with a modern brand identity and a clear, budgeted roadmap to relaunch its digital presence — built to reflect 40+ years of expertise rather than hide it.

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